Patagonia Inc., the environmentally minded apparel company, has teamed with some of today’s top artists, representing a range of genres, to form the Patagonia Music Collective. The Patagonia Music Collective will launch in the United States on Tuesday March 1, 2011 at www.patagonia.com/music.
“Musicians have been interested in partnering with Patagonia on our environmental work for years, but we didn’t have the right platform to work together effectively,” notes Rob BonDurant, Patagonia’s vice president of marketing, “The Music Collective provides us with a way to partner directly with enviro-minded artists and to engage their fans in environmental efforts. It’s truly a new model for green giving.”
The collective encompasses all genres of music from pop to roots, reggae to indie rock, jazz to alt-country, and supports a similarly diverse range of environmental action. By featuring previously unavailable material from both established and rising artists, the Patagonia Music Collective aims to engage a diversity of fans directly in environmental giving.
“My hope is that fans see their favorite artists supporting the environment and want to get involved themselves,” notes Patagonia founder and owner Yvon Chouinard, “The groups these musicians are supporting are the ones that are ultimately going to save the planet. Patagonia’s hopeful other musicians will see that by just donating a song they can easily provide their favorite enviro group with a new stream of financing.”
“Any endeavor that combines great music with fund raising for quality environmental organizations gets my attention,” said Bonnie Raitt. “When Patagonia approached us to be involved we were excited to team up. I’ve been a supporter of Earth Justice for almost a decade, because, as their slogan states, ‘the Earth needs a good lawyer.’”
"I have been excited to work with Patagonia since I traveled down to Chile a couple years ago to work on music for the film 180° South,” explains Mason Jennings. “Hanging out with Yvon Chouinard (Patagonia founder/owner) and other environmentalists and hearing how they think about life and the work that Patagonia is doing to give back to the environment was truly inspiring.”
The tracks will be available at www.patagonia.com/music, through a dedicated iPhone app and a web widget at participating artists’ websites. Fulfillment will be handled by iTunes. The program will roll out internationally in Japan, the UK, Canada, and elsewhere this June.