The Afromotive : Scare Tactics

afromotice_scare_tactics.jpgThe Afromotive could not have made a more on-point record for their debut release. This 10-piece Afro-beat monster hails from Asheville, North Carolina and has knowingly been bringing the best live Afro-beat music around. Now they have successfully captured that energy and message, making it more attainable with their debut Scare Tactics.

The non-stop groove of Scare Tactics is only outdone by the heavy hitting message the albums carries. Dripping with funkiness, the cow bell and bass intro to “One Way Go” forces your toe to tap, and by the time the horns start to blast, your ass has caught up with your toe and you are moving.  These guys are the real deal. They fully understand the music they play and have a wealth of experience in their respective fields. Blistering percussion and wailing horns engulf songs like “Lies” and first-rate guitar gets things going on “Yako” and “Red E Yo.” Whatever you fancy, The Afromotive’s got it (as long as you like it funky). They loosely create their own space musically by melding their strong world-beat influences and serious jazz chops. Songs like “Blinded” show an alter ego as they slow it down and swing it a little bit. However, it is not long before the tempo races back up, and you find yourself bouncing.  If they were nothing more than an amazing Afro-beat band, I would still love them, but they are so much more. Scare Tactics is only a glimpse of the amazing talent and genre-busting grooves these travelers can create. Scare Tactics is out now on Harmonized Records.

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