The easiest comparison for Love is Simple is to The Beatles Sgt. Pepper’s Lonely Hearts Club Band and its deft use of sound and occasional odd instrumentation (this is no way an endorsement that Love is Simple already be placed in that rarified air – only time will tell.) Just as Sgt. Pepper’s reveled in squeezing beauty from odd sources, creating sound collages from abstract ideas, so does Love is Simple – tying together snippets of chanting before breaking down into a simple acoustic-driven tune that quickly builds it self back up into a crescendo full of sound effects and spoken words, all over the course of one song (as they do on “Ed is a Portal”).
The album swoops and swerves, back and forth from style to style, moving from hushed almost whispered lyrics to a roaring campfire sing-a-long with a communal vibe that makes you want to turn and hug your neighbor. The harmonizing on “Phenomena” echoes the multi-layered harmonies that the Beatles used, and the reprise of the opening “Love, Love, Love” at the end of the album reminds of the reprise of the title track from the Beatle’s masterpiece and only serves to deepen the connection between the two.
Albums that are this schizophrenic and move at the pace of Love is Simple can be overwhelming, yet
Love is Simple is out now on Young God Records.